The Inn at Grace Winery
The Inn at Grace Winery is a boutique hotel and tasting room located in Glen Mills, PA.
Originally interviewed to be a server as a side gig, they were impressed by my resume and took me on as their first ever Social Media Coordinator.
Within just a few months I grew their Instagram profile and Facebook page over a couple hundred people and created a strong online presence getting noticed by old and new clientele. It became hard to differentiate the “off season” and the busy season at the winery due to the social media presence I created. Since their socials were more consistent, that meant more business.
I started different trends on their social media accounts that were quickly noticed by their followers. The most popular feed trend on Instagram I started was “Wedding Wednesdays”. Every Wednesday’s post was dedicated to the memorable weddings held at the winery.
Wednesday’s Insta story trend was known as “Wine Wednesday”. Wine Wednesday consisted of a new fact about wine every Wednesday to share with their followers along with a highlight of one of their homegrown and homemade wines every week.
I made 1-3 reels every week in addition to 5 feed posts to be posted on the Instagram feed as well to make their page a more personable and intimate online presence. My duties also included two monthly e-news letters, weekly Facebook posts and a weekly Tik Tok.
Instagram Story Examples:
Instagram Feed
(their feed before I joined the team)
(their feed during my work on the team)
Grace Winery Partnership with White Dog Cafe
The Inn at Grace Winery has a partnership with White Dog Cafe in Wayne. I was asked to make a voucher to give out to those dining at the White Dog Cafe on behalf of the winery to draw more traffic into their tasting room.
Welcome Booklets
At my time working for the Inn at Grace Winery, I was asked to make updated Welcome Booklets for each room/ cottage. Click below to view the welcome booklet.
Menu’s
One of my more consistent projects at the winery was updating the seasonal menu’s in the main dining room.
Wine Club Poster
One of my idea’s while on the team was to start placing wine club member posters around the tasting room with a QR code for access to easy sign up
Grace & Greystone Bottle Proposal
In the Inn at Grace Winery has been partnered with Greystone Oyster bar for a couple of months now. This partnership includes bottles of wine from Grace being sold at the Greystone Oyster Bar Restaurant. During my time at Grace, I was asked to come up with a new logo design for a new bottle of wine that represents both Grace and Greystone. I worked side by side with our sales rep and a representative from Greystone. Click below to view the proposal I put together.