Respoke
Respoke is a luxury lifestyle brand with a unique mission: transforming authentic designer scarves into one-of-a-kind shoes, ready-to-wear pieces, and home décor. Based in Charleston, SC, the brand’s flagship boutique sits alongside four seasonal stores in the Northeast, each echoing Respoke’s commitment to craftsmanship and style.
When I joined Respoke, their social media presence was just beginning to take shape with fewer than 12,000 Instagram followers. I quickly took charge of content creation, bringing the brand’s story to life daily through Instagram and TikTok posts, and shaping weekly email campaigns that connected directly with our community.
Beyond content, I coordinated efforts across all locations to ensure a cohesive brand voice, managed influencer gifting campaigns through the LTK Brand Portal, and helped cultivate an inviting in-store experience at the Charleston boutique. I also planned and directed all brand photoshoots, capturing the essence of Respoke’s luxury aesthetic, and kept the website fresh and aligned with our evolving story.
Within months, our social media community grew past 13,000 followers — a testament to the authentic connections we fostered and the vibrant storytelling at the heart of Respoke.
Please enjoy some of the photos and videos I have taken for Respoke thus far.
